Scottish tech startup Appointedd makes new senior hire

Published: 31 July 2018

Edinburgh-based online booking specialist Appointedd makes significant new management hire with the appointment of Sarah Freestone, previously of travel giant Skyscanner, as new Operations Director.

Following on from the company’s focus on driving international expansion at the start of the year, Appointedd has secured a range of new clients including household name brands and large enterprise organisations. Sarah joins Appointedd to help manage and coordinate this global growth, focusing on enterprise on-boarding and client success on the platform. In addition to the continued expansion of Appointedd’s sales and marketing teams, this hire constitutes a major step in the continued expansion of the business.

News Appointedd Sarah Freestone Opsdirector

Sarah will be taking on a comprehensive role within Appointed, taking responsibility for a number of key, operational areas in the business including finance, legal, and HR, as well as working with the wider team to ensure the continued success in global client on-boarding.

“By joining Appointedd at such a pivotal time in its growth, I’m looking forward to playing an important role in facilitating this new stage of operational development and ensuring the provision of world class service to Appointedd’s customers.”

Sarah Freestone, Operations Director, Appointedd

After entering Skyscanner as one of the company’s first HR hires in 2010, Sarah latterly moved into Internal Communications, a function which she established, and was instrumental in developing and capturing Skyscanner’s culture. Sarah went on to lead the Internal Communications throughout Ctrip’s acquisition of the company in 2017.

“After playing a key role in Skyscanner’s development, seeing them grow from a staff of just sixty to over nine-hundred across ten offices, it is wonderful to be able to join another exciting startup at this early stage. I’m looking forward to enjoying a similar aggressive growth story here at Appointedd.”

“The company is expanding rapidly, both in terms of ongoing recruitment and securing new clients. I’m really excited to join a passionate, dynamic team with a such great product where I can help shape the company’s future success.”

Sarah Freestone, Operations Director, Appointedd


Media contact for more information:

Andrew Gibbon 
Marketing Manager - Appointedd
t: 0131 6779777
m: 07738086863


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